Identify a message using the relationship between symbols and metaphors to create a meaningful poster. Refine Patterns using symmetrical and asymmetrical designs, changing the scale to create depth. Incorporate the golden ration into your final design. The lettering must incorporate three dimensional knowledge of space.
Generally when one looks at nature, all that is seen is the surface. For example, the scenery on a post card or advertisement will give a beautiful scene, usually not a close up. The viewer is not able to take in the details from the photo and therefore only see one face of nature.
It becomes a standard to just look at such scenery, even when in nature. A field or a pond someone may glimpse from a distance but it may be too much to ask them to take a closer look in order to see the details.They are taking nature at face value and possibly may even assume that all nature is so beautiful. People do not like to acknowledge the uglier side of nature, even if it is just as necessary. In order to get a look at the uglier side, one might need to get up close and personal with nature. To see the details.
Hence the theme of my group’s poster. The tag line, ‘Nature’s beauty lies in the details,’ creates irony in the poster. On the left, nature is serene. The trees are healthy with no blemishes with a branch in the foreground containing healthy leaves. It is the idealized side of nature people see. Then, as the eyes flow along the poster to the right, things begin to change, split off from the left side with a tree in the middle. There are no trees on the right but instead is marshy grass. Finally, on the right, the colors are more muted and earthy. The trees are bare and maybe even rotting. Insects crawl around on the branch in the foreground. Details are now more in view. The things one would see if they looked at nature more closely.
The poster’s arrangement of items fit along a grid that follows the golden ratio. The background sits on the top line while the transition of the type of scenery begins to change between the two vertical lines of the grid. The foreground takes place in the bottom third of the grid. The golden ratio balances out areas of the grid, placing things along lines of interest. The golden ratio also takes place as swirling leaves and swirling insects.
The proximity of the types of items and animals or insects in the poster allows the mind to logically group together the areas. The ‘pretty’ area contains the perfect plants, bright colors and leaves – all signifying ‘perfection’. The composition as a whole is open, continuing on past the frame. Scenery of nature naturally continues on for the eye and that is implied with the open composition. It makes the viewer wonder what lies beyond the border. Scale is brought into the poster, allowing the background, middle ground and foreground to be separated. The background’s scale is smaller. Things progressively increase in scale near the ‘front’. The scale keeps the dimension from feeling as flat as it might if things were all the same scale. It creates a more dramatic composition. The poster’s intention is to convey the message that nature is not as pretty as it appears on the surface. It is an attempt to show some of the nitty-gritty details that nature actually has. People should not ‘judge a book by its cover’ so much.